I used to write code, which is wild to me now because at my core, I'm a storyteller.

That means that I'm focused on how the entire marketing suite of tools collaborates to communicate a cohesive message.

Perhaps, more importantly, I'm pursued by the potent question that drives every decision:

How does every touch point with the audience guide them to conversion?

Welcome, I'm april.

I believe that authentic brand messaging moves people. Authentically.

I believe that people don't always know what they are looking for, but they know when they find it. The job of any brand is to become a beacon for people who already need that product or service.

I believe that when we serve others deeply, we never have to "sell" them anything. Buying becomes a natural next step.

I believe that quality brands have the same goal:

To help others solve problems (and feel good doing it).