i write
High-impact copy
that blends creative storytelling with compelling conversion
engage audience to read blog
goal:
Write a blog post and email promotional copy
sample copy
company:
work:
Blog Writing + Email Copy
Create a blog post that shares a recommended leadership reading list, write a compelling, story-driven email that invites the audience to read it, and select an accompanying blog post image.
engage audience to read blog
goal:
promotional email+ Blog editing
nonprofit leadership lab
company:
work:
Promotional Email Copy
convert audience to workshop attendees
goal:
promotional email sequence
Nonprofit leadership lab, community
company:
work:
Visioning Workshop Promo
Marketing Strategy:
- Create a 14-day campaign with 11 emails that were uniquely tailored to the challengss facing nonprofit leaders.
- After disappointing sales from a previous promotion, the goal here was to seize the opportunity to dail in off-the-moment messaging and gather metrics to inform future promotions.
Wins:
- 57% email open rate for well-timed email which was above average for the brand.
- The promotion met its revenue targets.
Let's work together
Confession: I'm a marketing geek.
I love words that move people to action. Especially when the design aligns with the messaging and becomes magnetic for the desired audience.
My tool of choice is copywriting. It is no small feat to say the right thing, at the right time, to the right person, and have it land for them.
That's the marketing goal that gets me excitedly out of bed in the morning. And that is what I aim for on every project.
April.
i am
